To design the overall look and aesthetics of the ‘Mad Hatters Tea Party’, an event taking place as part of the Eat! Festival. The event involved the River Tyne being bridged with a single 100m long afternoon tea table which seated over 330 people representing every corner of Newcastle and Gateshead.
xsite assigned one uniting theme to the table by placing markers along the entire table as well as herbs and plants which added to the tea party theme. In addition to this xsite promoted the event by dressing a window at Fenwick’s. The window helped in giving the public an idea of the theme and feel of the party and also promoted the Eat! Festival as a whole.